Luz manages the Advanced Industries Investment Tax Credit (AITC), a program that helps drive early-stage investment and innovation in Colorado, at the Colorado Office of Economic Development and International Trade (OEDIT). Luz Gonzalez has spent the last decade working at the intersection of entrepreneurship, social impact, investment, and economic development, supporting startups, small businesses, and ecosystem growth. Her expertise spans business strategy, branding, marketing, sales, and operations, with a strong focus on fostering innovation and access to capital. She has worked across industries, partnering with organizations, investors, and founders to drive business success and community impact. Luz holds a B.A. and J.D. from UC Berkeley and is dedicated to empowering entrepreneurs and strengthening startup ecosystems through strategic initiatives and collaboration.