David Perez is an accomplished entrepreneur who has taken 2 companies “from idea to exit” in the fields of healthcare technology, data analytics, and digital marketing. He is a passionate innovator adept at identifying and capitalizing on business opportunities.

With a strong background in sales, marketing, and branding, David also has extensive experience raising capital, mergers and acquisitions, SaaS platforms, software development, market research and education. As the CEO of The Santa Fe Group, David led the sale of the Shared Assessments program to One Trust in May 2021.

In 2011, David took his frustrating experience filling out patient forms and started Seamless Medical Systems creating the leading platform for patient check in and medical practice efficiency. Seamless was sold to a GeWellNetwork January 2017. David founded Latin Force, the first Hispanic consumer digital marketing agency, he sold in 2009. There he advised iconic brands seeking to engage Latino consumers, including: Nike, Wells Fargo, Pepsi, MTV, Nestle and Nickelodeon.

David is a mentor for the Latino Business Action Network executive education program at the Stanford Graduate School of Business. He won the 2014 Red Herring 100 North America Award for innovation at Seamless Medical and received the 2005 Hispanic Entrepreneur of the Year award from Hispanic Magazine. He has given a TED Talk and delivered the commencement address to the University of Vermont School of Business Class of 2007. A graduate of the University of Vermont and the father of two young adults, David is a musician and enjoys fly-fishing, skiing and restoring classic cars. dj.perez@me.com Tel: 917-282-1997